Clear for users. Defensible for business.
Over the past 8 years, I have designed products for developer platforms (Overwolf), B2B SaaS (monday.com), and SalesTech (Gong), spanning growth work to a shared design system foundation.
AI now accelerates research, ideation, and prototyping in my work. The design decisions are mine.
MY SKILLS
Product Design · AI-augmented design workflows · User Research · Information Architecture · Design Systems · Usability Testing · Cross-functional Leadership · Data-informed design
TOOLS I USE
AI: Claude · ChatGPT · Gemini
Design: Figma · Adobe Creative Suite
Research: UserTesting · Userbrain
Analytics: Mixpanel · Clarity
Code: HTML · CSS · JavaScript (plugins)
Design values I believe in:
Decisions, not decoration
I treat every screen as a visible decision. Polish matters, but it can't replace the thinking behind it.
Simple first, scalable when needed
I design for the problem at hand. Scalability comes when the evidence is there, not before.
Measure what you ship
Every release should include a way to verify that it worked. Shipping is only useful when we can learn from what changed.
Senior Product Designer
2022–2026 / Full time
Led product design for Overwolf's Apps Platform, spanning the Developer Console, Documentation Site, App Store, Client App, and Support Portal. Directed information architecture, disclosure patterns, and cross-product consistency, navigating legacy backend constraints and limited team capacity.
Co-developed the Design System foundation and led its rollout to product teams. Validated direction through usability testing, design audits, stakeholder reviews, and phased rollouts. Mentored junior designers.
Experienced Product Designer
2020–2022 / Full time
Led design for onboarding and authentication on iOS and Android as part of the Growth Mobile team. For onboarding, I reworked the first-run flow into single-statement screens with exposed multi-select options. For auth, surfaces included sign-up, sign-in, account verification, OAuth/SSO, and workspace invites.
Shaped flow architecture, error states, and interaction models within native iOS and Android conventions, and tested with A/B experiments and UserTesting sessions. Worked alongside PM, data, and engineering on hypothesis framing and experiment design.
Product Designer
2020 (10 months) / Contract
Designed Transcript Integration for Gong's Conversation Intelligence platform. Transformed the call transcript from a static page into an interactive surface that connects to video playback, in-context collaboration, and timestamp-based sharing.
Served as the sole designer on the project, delivering end-to-end with a product manager and two engineers, on-site at Gong. Defined use cases for Account Executives, Sales Development Representatives, and Front-Line Managers.
UX/UI Designer
2018–2020 / Full time
Delivered end-to-end UX/UI for enterprise and consumer clients across industrial SaaS, security, defense, telecom, gaming, and e-commerce, working solo on each engagement, sometimes with one or two juniors I mentored. Featured clients included Flir Israel (security cameras), Meprolight (defense optics), Heights (smart-home apps), AT&T, and Groupon Israel.
For a flagship project, Ecoplant (an energy-efficiency platform), translated a complex multi-compressor air system into a real-time dashboard for MSP service managers, defining the visual system alongside the product UX.
Off-screen, I still make things
When I'm not working, I like to read, play games, and create things with my children. I mostly enjoy sculpting and drawing.
I'm drawn to steampunk and cyberpunk for their atmosphere and imagination. I also enjoy DIY projects at home. If something can be built or modified, I'll make it happen.
