Clear for users. Defensible for business.
Over the past 8 years, I have designed products for developer platforms (Overwolf), B2B SaaS (monday.com), and SalesTech (Gong), spanning growth work to a shared design system foundation.
My job is to make complex products clear for users and defensible for the business. AI now speeds up research, ideation, and prototyping in my work. The design decisions are mine.
MY SKILLS
Product Design · AI-augmented design workflows · User Research, Information Architecture · Design Systems · Usability Testing · Cross-functional Leadership · Data-informed design
TOOLS I USE
AI: Claude · ChatGPT · Gemini
Design: Figma · Adobe Creative Suite
Research: UserTesting · Userbrain
Analytics: Mixpanel · Clarity
Code: HTML · CSS · JavaScript (plugins)
Design values I believe in:
Decisions, not decoration
I treat every screen as a visible decision. Polish matters, but it can't replace the thinking behind it.
Simple first, scalable when needed
I design for the problem at hand. Scalability comes when the evidence is there, not before.
Measure what you ship
Every release should include a way to verify that it worked. Shipping is only useful when we can learn from what changed.
Senior Product Designer
2022–2026 / Full time
Led product design for Overwolf's Apps Platform, spanning the Developer Console, Documentation Site, App Store, Client App, and Support Portal.
Directed architectural decisions on information architecture, disclosure patterns, and cross-product consistency, while working through legacy backend constraints and limited team capacity. Validated direction through usability testing, design audits, stakeholder reviews, and phased rollouts.
Co-developed the Design System foundation and led its rollout to product teams. Mentored junior designers and partnered with product and engineering to address system-level trade-offs.
Experienced Product Designer
2020–2022 / Full time
Led design for monday.com's authentication and authorization flows across iOS and Android, as part of the Growth Mobile team. Surfaces included sign-up, sign-in, account verification, OAuth/SSO, and workspace invites.
Shaped flow architecture, step sequencing, error states, and interaction models within native iOS and Android conventions. Tested with A/B experiments, quantitative analytics, and UserTesting sessions.
Iterated on multiple solution variants based on competitive research and internal team feedback. Worked alongside PM, data, and engineering on hypothesis framing and experiment design.
Product Designer
2020 (7 months) / Contract
Designed Transcript Integration for Gong's Conversation Intelligence platform. Turned the call transcript from a static page into an interactive surface connected to video playback, in-context collaboration, and timestamp-based sharing.
Based the design on analytics and competitive analysis. Defined user cases for Account Executives, Sales Development Executives, and Front-Line Managers.
Sole designer on the project. Delivered end-to-end alongside a product manager and two engineers, on-site at Gong.
UX/UI Designer
2017–2020 / Full time
Delivered end-to-end UX/UI to enterprise and consumer clients spanning industrial SaaS, security, defense, telecom, gaming, mapping, and e-commerce. Owned each project from research through shipped UI.
Featured engagements included Flir Israel (security cameras, web + mobile app), Meprolight (defense optics), and Heights (smart-home apps). Other clients: AT&T, Here, AGT Group, Slotomania/Playtika, and Groupon Israel.
For a flagship project, Ecoplant (energy efficiency platform), translated a complex multi-compressor air system into a real-time dashboard for MSP service managers, defining the visual system alongside the product UX.
Ran solo as a designer on each engagement, sometimes with one or two juniors I mentored and managed. Collaborated with PMs, researchers, engineers, and clients.
Off-screen, I still make things
When I'm not working, I like to read, play games, and create things with my children. I mostly enjoy sculpting and drawing.
I'm drawn to steampunk and cyberpunk for their atmosphere and imagination. I also enjoy DIY projects at home. If something can be built or modified, I'll make it happen.
